Social Media

3 Easy Steps To Start Your Appliance Repair Business


Appliance Repair Marketing 101 After you have done all your training and you have your truck it's time to start getting appliance repair leads. So who am I? (pic of me and the family), and why should you waste your Read more

How To Get 100 out of 100 Google Page Speed Score?


If you are like me and obsessing to get a perfect 100 of 100 score just know it is achievable. To help get you started I have made a list of useful wordpress plugins. Sometimes depending on what wordpress Read more

How To eliminate render-blocking javascript and css in above-the-fold content


Are you getting the eliminate render-blocking javascript and css in above-the-fold content error? For 2015 on page optimization should be a major priority for your seo strategies. If you have a suffered from drop in rankings or even if your Read more

How To Create My Own Domain Name Email


Creating an Email Using Your Domain Name In order to have your email same as your domain name you need two things, a domain and email hosting. Once you setup an email hosting account you then can create your email Read more

Email Address With My Own Domain Name


How To Get Email Using My Own Domain Name One of the first steps when starting your business is buying your domain name for your website. The second step is to buy an email hosting. If you need both you Read more

How Do I Get An Email With My Business Name?


Step by step business email address creation So you starting business and you need an email address to go with it. Or maybe you already have a business but you want things to look a little more official rather than Read more

9 Essential Local SEO Tips For Orange County Business Owners

by Darrel Chavez in Local SEO Marketing, News, Social Media

Transitioning your business into a successful Internet enterprise requires not only basic knowledge of local SEO, but also more advanced concepts as well. For starters, and at least a refresher, below is a list of basic SEO techniques with mention of more advanced SEO concepts designed to help create an upward push to the top of the SERPS (search engine results pages).

CONTENT – Yes, it is that important. Remember that great content that is original and interesting will trump any web page with fancy graphics, or slick sales text. Create compelling headlines that will draw your readers in and cause them to act. In your headline, state the problem with a definite timeline, and follow that with your solution to their problem. Do that, and your headline will grab your reader’s attention.

KEYWORDS – Effective keyword research is still important, regardless of the latest trends. The reason is simple. The average Internet searcher still uses keywords to find information. You want to be listed high in the SERPs so they find you! A good first step is to optimize your content for your keywords.

SOCIAL MEDIA – This is an absolutely exploding area. Building your online brand reputation is critical and starts with getting your name out there. Trust of your business is by far the most important aspect of building your brand. Build that trust by keeping your website content relevant, current, and interesting. Upload photos to help complete the message you want your reader to understand.

Each of the services below offer effective techniques to help you get your name, website, and message visible to the public in and around Orange County. Use them extensively for the most exposure! These are great ways to spread the word about your business and by letting them present your business in the best possible light.

GOOGLE PLACES FOR BUSINESS – One of the rising stars in this arena is Google Places Marketing for Businesses. Combine this with Google+ (Plus) and get your business involved in one of the communities.

BING PLACES FOR BUSINESS – Microsoft and Bing apply their special way of featuring your business.

YAHOO LOCAL – Get a free listing in their basic plan, or subscribe to their enhanced plan.

TWITTER – If you’re not using Twitter to help advertise your business and to help with your brand, you’re missing out on much needed exposure. Utilize Twitter, “follow” like-minded business professionals like yourself, and allow them to follow you.

TWITTER ANALYTICS – Twitter is an effective tool for SEO, if it’s used correctly. Understanding the effectiveness of Twitter is detailed within Twitter Analytics. Learn exactly what is working in your campaign, and what isn’t. Learn who is sharing your tweets. This is very powerful information that will help in your online marketing efforts.

EMAIL MARKETING – Offering your readers something of value for free, in return for signing up for your mailing list is a great way to quickly build your email list. Send your online newsletter to your growing list with links to your local listings. Additionally, keep them informed of upcoming events and specials by way of your newsletter. For those spur-of-the-moment specials, use Twitter to send your message.

This article, “Online Marketing Orange County” is intended to provide tips and techniques you can use immediately to help transition your business to the Internet. Use the tips every day and you will see upward movement of your website in the SERPS, as well as an increase in awareness of your business.