Transitioning your business into a successful Internet enterprise requires not only basic knowledge of local SEO, but also more advanced concepts as well. For starters, and at least a refresher, below is a list of basic SEO techniques with mention of more advanced SEO concepts designed to help create an upward push to the top of the SERPS (search engine results pages).
CONTENT – Yes, it is that important. Remember that great content that is original and interesting will trump any web page with fancy graphics, or slick sales text. Create compelling headlines that will draw your readers in and cause them to act. In your headline, state the problem with a definite timeline, and follow that with your solution to their problem. Do that, and your headline will grab your reader’s attention.
KEYWORDS – Effective keyword research is still important, regardless of the latest trends. The reason is simple. The average Internet searcher still uses keywords to find information. You want to be listed high in the SERPs so they find you! A good first step is to optimize your content for your keywords.
SOCIAL MEDIA – This is an absolutely exploding area. Building your online brand reputation is critical and starts with getting your name out there. Trust of your business is by far the most important aspect of building your brand. Build that trust by keeping your website content relevant, current, and interesting. Upload photos to help complete the message you want your reader to understand.
Each of the services below offer effective techniques to help you get your name, website, and message visible to the public in and around Orange County. Use them extensively for the most exposure! These are great ways to spread the word about your business and by letting them present your business in the best possible light.
GOOGLE PLACES FOR BUSINESS – One of the rising stars in this arena is Google Places Marketing for Businesses. Combine this with Google+ (Plus) and get your business involved in one of the communities.
BING PLACES FOR BUSINESS – Microsoft and Bing apply their special way of featuring your business.
YAHOO LOCAL – Get a free listing in their basic plan, or subscribe to their enhanced plan.
TWITTER – If you’re not using Twitter to help advertise your business and to help with your brand, you’re missing out on much needed exposure. Utilize Twitter, “follow” like-minded business professionals like yourself, and allow them to follow you.
TWITTER ANALYTICS – Twitter is an effective tool for SEO, if it’s used correctly. Understanding the effectiveness of Twitter is detailed within Twitter Analytics. Learn exactly what is working in your campaign, and what isn’t. Learn who is sharing your tweets. This is very powerful information that will help in your online marketing efforts.
EMAIL MARKETING – Offering your readers something of value for free, in return for signing up for your mailing list is a great way to quickly build your email list. Send your online newsletter to your growing list with links to your local listings. Additionally, keep them informed of upcoming events and specials by way of your newsletter. For those spur-of-the-moment specials, use Twitter to send your message.
This article, “Online Marketing Orange County” is intended to provide tips and techniques you can use immediately to help transition your business to the Internet. Use the tips every day and you will see upward movement of your website in the SERPS, as well as an increase in awareness of your business.